Filipino-owned company PHILUSA Corporation was recently hailed by the MORS Group as one of Asia’s Best Performing Companies during the Asia Corporate Excellence and Sustainability (ACES) Awards 2019 in Bangkok, Thailand.
The recognition establishes PHILUSA Corporation — a trusted market leader of fast-moving consumer goods (FMCG) and pharmaceutical products in the Philippines — as one of the finest examples of companies that made significant contributions to their respective communities and the world, as a whole.
TRUSTED BRAND OF FILIPINOS
For 62 years now, PHILUSA has become one of the most trusted brands of Filipino families for world-class quality yet affordable personal, baby, home, and healthcare products. Having built a reputation for a wide array of affordable and personalized healthcare necessities, Filipinos have since trusted the brand in offering fitting solutions in response to specific needs.
A fine example is the role of PHILUSA’s RHEA Generics in making affordable medicines more accessible to many. For 40 years, RHEA Generics has become the source of trusted high quality and affordable topical products, vitamins, and generic medicines for multiple generations of Filipinos. PHILUSA has also achieved market leadership with some of its key brands in their respective categories such as Cleene Cotton, MEDIPLAST, Albatross and Apollo Petroleum Jelly.
TURNING VISION INTO REALITY
The realization of this vision is reflected in the thoughts of PHILUSA President and General Manager Neogin Evangelista, who oversees the transformation of the company from “good to great” through changing its mindset and striving for success. “We inculcated a mindset of hunger and competitiveness, strengthened the culture, built competencies, improved the system and processes, promoted stronger cross-functional collaboration, and developed the business through partnerships and stronger relationships with suppliers and other business partners,” Evangelista said.
MORS Group chief executive officer Shanggari Balakrishnan also praised Evangelista’s visionary leadership, acknowledging the compelling vision that brought PHILUSA to where it is today. “He has successfully led his team towards this vision, earning, in turn, financial validation for the course he set the company on. Best of all, his leadership has resulted in more affordable, accessible medicine for his countrymen” Balakrishnan expressed.
PHILUSA Corporation’s story is a testament to the company’s unwavering commitment to the Filipino family and the trust and patronage it enjoys from the multiple generations that have remained loyal to the brand. This most recent accolade presents an opportunity to further expand its horizons as it reaches more families in the Philippines, and beyond.
