CLEENE CLIO FOR WORLD ORAL HEALTH DAY
Cleene’s passion for oral wellness in the Philippines has paved the way for education to be
more accessible to young Filipinos throughout the years. This advocacy for dental hygiene has
become even more relevant in the time of the pandemic– when health and safety standards are
everyone’s main priority.
In line with this commitment to push for better access to oral care, the brand partnered up with
Manila Water Foundation and Philippine Dental Association to celebrate World Oral Health Day
on March 19, 2021. PHILUSA Corporation, the distributor for Cleene products, has been
supporting this project since its founding in 2019.
ORAL WELLNESS LEADS TO OVERALL WELLNESS
The annual event was celebrated via livestream on Manila Water Foundation’s Facebook and
Youtube pages, with the hashtag #BeProudOfYourMouth, which focuses on the different ways to
ensure proper hygienic practices and avoid preventable diseases. This event also became an
avenue to raise awareness about topics related to holistic oral heath– such as the importance of
providing proper sanitation to communities without access to clean water, ways to get in touch
with oral health professionals via Teledentistry, and precautionary measures to observe when
going in for physical consultations during a pandemic.
PROPER DENTAL ROUTINE IS KEY
According to the President and General Manager for Philusa Corporation, Mr. Neogin A. Evangelista, “Philusa
consistently strives to achieve our mission of touching Filipino lives by promoting oral health
care in our communities. Our support in the annual celebration of World Oral Health Day
through our oral care brand, Cleene CLIO, is a proof of our commitment to this purpose.”
World Oral Health Day is a reminder that a brighter smile can lead to a brighter future for Filipinos countrywide. To see the livestream in full, visit World Oral Health Day 2021
