To make Philusa’s main products the preferred brands by the consumers.
To develop our own globally-recognized products competitive in quality and price.
To be a well-managed organization that uses the best business processes and latest technology.
To provide our employees well-defined, challenging and fulfilling career opportunities with competitive wages and benefits.
To be a principled and socially responsible corporate citizen.
To be one of the country’s leading marketers of quality and competitively priced personal care, household care, baby care and selected pharmaceutical products “resulting in being a source of pride for our customers, business partners, employees and shareholders.”